Home > Working in the Motion graphics industry part 9

Luisa Winters

Instructor and consultant for Adobe products

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Working in the Motion graphics industry part 9

Identify general design principles and guidelines for motion graphics including space, line, shape, form, color, texture, and more.

This summary is AI generated

Learning Outcomes:

  • Identify key design principles for motion graphics.
  • Understand the importance of visual unity and balance.

Level: Intermediate

Skills you'll gain:

After Effects, Design, Motion, Graphics

Key Insights

  • Space refers to the emptiness around objects.
  • Focal points capture and hold viewer's attention.
  • Unity and harmony create a cohesive visual design.
  • Variety adds interest and prevents monotony in design.
  • Balance refers to the visual weight of elements.
  • Alignment arranges items in relation to borders.
  • Proximity enhances relationships between similar design elements.
  • Repetition emphasizes key elements for stronger communication.
  • Rhythm relates to the interaction of design elements.
  • Negative space provides breathing room in layouts.

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