Home > Working in the Motion graphics industry part 9

Luisa Winters

Instructor and consultant for Adobe products

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Working in the Motion graphics industry part 9

Identify general design principles and guidelines for motion graphics including space, line, shape, form, color, texture, and more.

This summary is AI generated

Learning Outcomes:

  • Identify key design principles for motion graphics.
  • Understand the importance of visual elements in design.

Level: Intermediate

Skills you'll gain:

After Effects, Design, Motion Graphics, Visual Communication

Key Insights

  • Space is crucial for defining relationships between objects.
  • Focal points guide viewer attention in visual compositions.
  • Unity and harmony enhance the overall appeal of designs.
  • Variety adds interest and prevents monotony in artwork.
  • Balance affects the perceived weight of design elements.
  • Alignment organizes items in relation to borders effectively.
  • Proximity improves visual communication by grouping similar elements.
  • Repetition reinforces themes and creates unity in designs.
  • Rhythm influences the interaction between visual elements.
  • Negative space provides breathing room and enhances focus.

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