Home > Working in the motion graphics industry part 1

Luisa Winters

Instructor and consultant for Adobe products

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Working in the motion graphics industry part 1

Learn to consider the purpose, audience, and their needs when working on visual effects and motion graphics projects.

This summary is AI generated

Learning Outcomes:

  • Identify client goals for visual effects projects.
  • Understand key terms related to motion graphics.
  • Explain file formats and codecs in After Effects.

Level: Intermediate

Skills you'll gain:

After Effects, Visual Effects, Motion Graphics, File Formats

Key Insights

  • Client goals should be specific, measurable, and achievable.
  • Target audience defines the group for your project.
  • Accessibility ensures content is usable for everyone.
  • Compression reduces file size for easier management.
  • Codecs are crucial for video playback and quality.
  • Aspect ratios affect how content is displayed.
  • Lossless codecs maintain quality, while lossy codecs may lose detail.
  • Cinema DNG allows for high-quality image sequences.
  • MOV files are compatible with both Mac and Windows.
  • Understanding file formats is essential for effective project delivery.

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