Home > Working in the motion graphics industry part 1

Luisa Winters

Instructor and consultant for Adobe products

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Working in the motion graphics industry part 1

Learn to consider the purpose, audience, and their needs when working on visual effects and motion graphics projects.

This summary is AI generated

Learning Outcomes:

  • Identify client goals for visual effects projects.
  • Understand file formats and codecs in After Effects.
  • Recognize the importance of accessibility in content creation.

Level: Intermediate

Skills you'll gain:

After Effects, Visual Effects, Motion Graphics, Video Compression

Key Insights

  • Client goals should be specific, measurable, and achievable.
  • Target audience defines the group for your content.
  • Accessibility ensures content is usable for everyone.
  • Compression reduces file size for easier management.
  • Codecs are essential for video playback and streaming.
  • Aspect ratios affect how content is displayed.
  • Lossless codecs maintain quality, while lossy codecs do not.
  • Cinema DNG allows for high-quality image sequences.
  • Understanding input/output formats is crucial for production.
  • Different codecs serve various purposes in video production.

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