Working in the motion graphics industry part 1
Learn to consider the purpose, audience, and their needs when working on visual effects and motion graphics projects.
Learning Outcomes:
- Identify client goals for visual effects projects.
- Understand codecs and file formats in After Effects.
Level: Intermediate
Skills you'll gain:
After Effects, Visual Effects, Motion Graphics, Codec
Key Insights
- Client goals must be specific, measurable, and achievable.
- Target audience defines the intended viewers of a project.
- Accessibility ensures content is usable for all audiences.
- Compression reduces file size for easier handling.
- Different codecs serve various purposes in video production.
- Lossless codecs maintain quality, while lossy codecs do not.
- Aspect ratios affect how content is displayed.
- Cinema DNG allows for high-quality image sequences.
- MOV files are primarily associated with Apple products.
- AVCHD is commonly used in consumer camcorders.
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