Home > Working in the motion graphics industry part 1

Luisa Winters

Instructor and consultant for Adobe products

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Working in the motion graphics industry part 1

Learn to consider the purpose, audience, and their needs when working on visual effects and motion graphics projects.

This summary is AI generated

Learning Outcomes:

  • Identify client goals for visual effects projects.
  • Understand key terms related to motion graphics.

Level: Intermediate

Skills you'll gain:

After Effects, Visual Effects, Motion Graphics, Compression

Key Insights

  • Client goals should be specific, measurable, and achievable.
  • Target audience defines the group for whom content is created.
  • Accessibility ensures content is usable for all individuals.
  • Compression reduces file size for easier management.
  • Codecs are essential for compressing and decompressing video files.
  • Different codecs serve various purposes, like acquisition and delivery.
  • Aspect ratios affect how content is displayed across platforms.
  • Lossless codecs maintain quality, while lossy codecs may reduce it.
  • Cinema DNG allows for high-quality image sequences in After Effects.
  • Understanding file formats is crucial for effective project delivery.

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