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Luisa Winters

Instructor and consultant for Adobe products

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Working in the video industry

Learn key video concepts essential for the Adobe Certified Professional exam. Understand the fundamentals necessary for Adobe Premiere Pro expertise.

Learning Outcomes:

  • Understand key video industry terms
  • Identify client goals and target audience
  • Communicate effectively with clients and colleagues

Level: Intermediate

Skills you'll gain:

Premiere Pro, Video Editing, Communication, Composition

Key Insights

  • Define client goals to meet their needs.
  • Recognize the importance of target audience demographics.
  • Ensure content accessibility for all viewers.
  • Understand codecs and their role in video compression.
  • Differentiate between pre-production, production, and post-production.
  • Utilize storyboards for project visualization.
  • Implement continuity to maintain consistency in video.
  • Apply editorial principles like J cuts and L cuts.
  • Follow the rule of thirds for better composition.
  • Record room tone for improved audio quality.