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Luisa Winters

Instructor and consultant for Adobe products

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Working in the video industry

Learn key video concepts essential for the Adobe Certified Professional exam. Understand the fundamentals necessary for Adobe Premiere Pro expertise.

This summary is AI generated

Learning Outcomes:

  • Identify key video industry terms
  • Understand client communication strategies
  • Apply basic editorial principles

Level: Intermediate

Skills you'll gain:

Premiere Pro, Video Editing, Communication, Storyboarding

Key Insights

  • Define client goals to meet project expectations.
  • Recognize target audience demographics for effective messaging.
  • Ensure accessibility in content for all viewers.
  • Understand codecs and their role in video compression.
  • Communicate using standard film and video terminology.
  • Utilize storyboards for project planning and visualization.
  • Differentiate between pre-production, production, and post-production phases.
  • Apply editorial techniques like J cuts and jump cuts.
  • Maintain continuity for consistent storytelling in video.
  • Know legal considerations regarding copyright and model releases.