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Luisa Winters

Instructor and consultant for Adobe products

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Working in the video industry

Learn key video concepts essential for the Adobe Certified Professional exam. Understand the fundamentals necessary for Adobe Premiere Pro expertise.

This summary is AI generated

Learning Outcomes:

  • Identify key video industry terms
  • Understand client communication strategies
  • Apply basic editing principles in Premiere Pro

Level: Intermediate

Skills you'll gain:

Premiere Pro, Editing, Storyboarding, Color Correction

Key Insights

  • Define client goals to align with audience needs.
  • Recognize the importance of target audience demographics.
  • Ensure accessibility in content for all viewers.
  • Understand codecs and their role in video compression.
  • Utilize storyboards for effective project planning.
  • Differentiate between pre-production and post-production stages.
  • Communicate using standard industry terminology.
  • Apply editorial principles for cohesive storytelling.
  • Maintain continuity for consistent visual narratives.
  • Know legal considerations for using creative assets.